Mass The Difference Is Coming Into His Own & Finding His Lane
Pretoria based artist, Mass The Difference, is on his ascent in the local rap game. Set on his way to offer a different narrative in the South African hip hop landscape; he carefully adds weight to his name in true-millennial fashion – he uses the power of social media networks to pull crowds to his music – and great rap records that could easily impress the old and the new heads. Mass’ is of the new school but he finds comfort in deviating from the current zeitgeist and approach to rap music characterized by 808s and distorted drum patterns, however he is drawn to the sonics of yesteryear with a touch of the new school. A fierce wordsmith who could go toe-to-toe with any MC in the game right who is coming into his own.
Towards the end of last year, he built up a lot of hype around his while juggling his tertiary studies and he maintained consistency well into 2019 which lead to him even getting a co-sign from one of South Africa’s biggest rap stars – Cassper Nyovest. This co-sign further affirmed what the streets already knew – Mass The Difference is not one to mess with when it comes to the raps and is one to pay close attention to in the game – and further positioned him as a new kid on the block who is going to cause serious damage in the game. Cassper did not just offer up fickle social media love in the form of a share or a retweet, but he extended his appreciation of the kid’s talent by jumping on one of his songs.
Diving and digging deep into his catalogue; you are met with great rap skills, new ideas and boundary-pushing content that would easily have any rap fan excited at the possibilities of where Mass The Difference can take the culture and rap as an artform.
He prepares to drop off a new single featuring fellow Pretoria based rapper who is also rising up the ranks in his own right, Jay Hood, and the Venda pop star Una Rams.
Mass The Difference Ft Jay Hood & Una Rams – Newest Wave
Drops next week Friday💀🤯🌊.
I’m excited for this😭🙆🏾♂️ pic.twitter.com/b2GPokwfnD
— MASS THE DIFFERENCE (@MassTheDiffer) July 13, 2019
Stream his latest single below.