Must Watch Videos By Four Of South Africa’s Edgiest Musical Talents
The first two weeks of January have been a blessing to the South African music industry with new music coming out from various artists — old and new. The stand out artists in 2019 so far are the new acts who are bringing a fresh new energy to game who also are gunning for glory, innovation and disruption. With all of this new music and content, we take a look four videos from four artists who have released videos at the top of the year and are set to change the game this year. Check them out!
Mx Blouse – No Match
Mx Blouse has arrived! Having officially broke out into the South African music industry in 2017, they have consistently focused on shifting culture, shaping the next South African sound and prioritizing unrestricted expression. 2018 served as a year where Mx Blouse cemented their brand in the local industry and this was seen in the success of Is’phukuphuku — a single co-produced by Stiff Pap’s Jakinda, Albany Lore and Thor Rixon. Over the years, Mx Blouse has fine tuned their sound and carved their own lane which allows them to craft unique sonic experiences. The new year sees Mx Blouse release a brand new single titled No Match, a kwaito influenced dance tune which sees Mx Blouse deliver bars which are centered around relationship failures caused by dysfunction and the acknowledgement of one’s mistakes which lead to the death of a relationship — friendship or romantic. The production was handled by Mx Blouse’s longtime collaborators, Albany Lore and Thor Rixon, and the music video was directed by Keitumetsi Qhali.
KaeB & Parley Wang – Crown
Crown is the result of a collaboration between Tembisa born artists, KaeB and Parley Wang, who are frequent collaborators who are focused on changing the status quo in the music game in Mzansi. Having released the song in early 2018 as a free SoundCloud release as part of a conceptual project curated by KaeB called My Neighbours Hate Me II, where he crafts new trap-focused sounds that are characterised by grit and progression. The song quickly caught steam on the internet which led to it being officially being released on all major streaming platforms on the 16th of November.
On this track, Parley Wang lets his raps shine on the hard-hitting KaeB produced banger, displaying grit in the delivery of the lyrics making for a truly exceptional performance. To match the song’s high energy and character, the video for the video for the song was shot in a way that completely captures the attitude that is evidently present on the song. The Cidefx Films directed and produced music video showcases the city that KaeB and Parley live in, with beautiful night shots of Johannesburg’s inner city youth hub, Braamfontein, and the artists also effortlessly embodying the energy of the song.
Southside Mahomed – Jump Out The Whip
The Innanetwav camp is nothing F with. Believe that. 2018 was phenomenal for the youth-led label and through their consistent releases, they have amassed an online cult following. Towards the end of 2018, they released Jump Out The Whip — a bouncy rap tune with a unique soundscape and impeccable bars — by Kempton Park based rapper, Southside Mahomed. The song quickly caught the attention of a lot of online rap heads and added weight to Southside Mahomed’s name.
On the 13th of January, the visuals of Jump Out The Whip dropped and they coincidence with the official launch of Clout Cassette — a new urban culture channel that is similar to America’s Lyrical Lemonade. Southside Mahomed makes his presence felt in the Morale Phala directed video by displaying confidence. The video gives you insight into the daily life, desires and view of the young rapper.
ASAP Shembe – Janyouworry
Now if you haven’t noticed by now, ASAP Shembe has been unleashing his creative prowess in and around Johannesburg — releasing hot single after hot single and amplifying his brand by giving people electrifying performances at gigs he rocks at! In 2018, he released Janyouworry — a dark trap-leaning banger where he offers commentary on his view on society and life in January after a great festive splurge. On the track, he positions himself as an evolving force which embraces change but is still grounded in its roots.
The video was shot in ASAP Shembe’s hood, Vosloorus, and it features beautiful shots of the community that raised him. His hood is depicted honestly and beautifully in this video. The release of the Janyouworry video marks the first big move of the year and it easily places the talented rapper in conversations of acts look out for in 2019.
Featured image by Mpumelelo Macu.