Mutual Intentions: Oslo-based record label re-imagines creativity and music in Europe
Collaboration has been a catalyst for a lot of human triumphs throughout history. Most of the breakthroughs that humans have made came about through collaborative efforts. The saying “no man is an island” holds a powerful truth which, if you dig deeper in its significance, hints at the role collaboration plays in human progression. The year 2010 was a defining year, and this is arguable, for youth collaboration across the globe as crews like Odd Future and Progressive Era started hitting the internet by storm. The most fascinating aspect about the two respective crews, which consisted of mostly black American youth, is how they took advantage of the variety of talents and creative skills within the friendships that they had cultivated throughout their childhoods to create something the world would swallow up and replicate. In this case, replication is not a bad thing because it gave birth to a lot of different crews and collectives that realized how capable they were in solidifying their names in history. You could go anywhere in the world to witness what collaboration brought to the global creative landscape.
From Africa to Europe to Asia to North and South America, incredible partnerships are happening which carry the potential of shifting conventional thinking. The notion of collaboration brings us to mention an Oslo-based crew called Mutual Intentions. Mutual Intentions properly popped up on a global radar in late 2015 with musical releases from Ivan Ave, Fredfades and Yogisoul. At the time it seemed as though the Norwegian creatives were plotting a complete European takeover, judging by the quality of the releases towards the end of 2015. With planned releases through the Cologne based record label, Jakarta Records, 2016 looked like it was going to be an interesting year for the collective which at the time was just that, a collective. But Mutual Intentions was not like any other crew as they extended their musical and overall creative footprint in Europe and North America. Let us not forget the 2015 release of the Fruitful LP, which was a collaborative effort between Fredfades and Ivan Ave. Mutual Intentions displayed its intent on shaking things up in the European space and how they were forming part of a new group of European artists that are changing the narrative of how music as a medium of entertainment and education was packaged and created. With globalization and internationalization happening at an insanely rapid pace, it is no surprise that a crew in Norway is relaying messages and art that have an inherent international appeal that supersedes borders and cultural boundaries.
The end of 2016 marked a time where the official solidification of the crew as a creative organization. Mutual Intentions then became a record label which would house all their creative endeavors under one roof. For the creative world, this is important. Not long after the announcement, another announcement followed which was about a new release from the impressive Norwegian lyricist, Ivan Ave. The release was to include a new visual drop. We have to note that this happened after a string of releases that happened from different corners of the Mutual I camp. Another impressive release came in the form of a compilation that was composed of work that the crew had worked on.
The work that Mutual Intentions has put in has been nothing short of incredible. The crew is cementing its name into history and the way things are set up, it seems as though we are in for a treat.
Follow Mutual Intentions on Facebook for updates. Follow them on Bandcamp and Soundcloud to listen to some of their musical work.