Premiere: Crosscurrent Delivers The Visuals For Their Single Titled ‘Lemon’
Crosscurrent is a South African indie rock outfit that first burst out into the local music scene in 2016. Armed with a sound that pulls from all of the influences of the band members; ranging from jazz to rock to pop and more, the band filled a gap in the market with their unique musical offering. This musical offering offered difference to local and international music lovers who have an affinity for indie rock, which ultimately led to the band building up enough hype affording them the opportunity to grace great local festival stages such as Rocking The Daisies and Up The Creek. Their club performances in the city of Cape Town have contributed to the band’s ascent and have also allowed them to garner a strong and growing fanbase.
The band consists of brothers, David and Owen Franke, who respectively lead the production and vocal side of things, alongside long-time friend Milo-Hills Williams who is the band’s drummer. Collectively as Crosscurrent, they deliver their latest single titled Lemon released independently through their own label — Crosscurrent Records. The song is a soothing, warm and dream burner which offers the perspective of the young millennial male who is grappling his insecurities, love, relationship complexities, rejection and the frustrations presented in life.
Lemon has a music video which was directed by respected Cape Town based film-maker and director, Daniel Alexander, with Marco Rodrigues as the producer. The concept of the video is narrative-driven with the ‘unrequited love’ shown through powerful storytelling. As much as the video deals with such a heavy-topic, the approach taken on the video is very light-hearted, playful and colorful, and that creates a beautiful contrast.
Watch the video below.
Stream Lemon on Apple Music below.