An empowered, focused and strategic musician with a clear vision is undoubtedly a force to be reckoned with. Conventional methods of ‘making it’ or getting your music heard by the masses have been replaced by new means which completely cut out the middle man. Yes, gatekeepers are increasingly losing power and while that is happening, the modern artist is evolving. The modern artist is one that knows balance, discipline and hard work. One that can balance life’s demands outside music and creativity, a 9 to 5 job and the social requirements that a human needs to stay sane with their music – living in a fast-paced world doesn’t make life easier either.
Now, not all artists can handle certain things that come with the added pressure of being creative hence some responsibilities are outsourced to lessen the pressure. Some are forced to do everything by themselves due to circumstance and some choose the DIY route. Vitu is a perfect example of a young artist that can balance working full time whilst creating phenomenal music and this is not to say that he does not have personal struggles but he is one of the few artists that have a tenacious spirit to create despite having other responsibilities. Vitu’s debut project positions him as an exemplification of discipline, a relentless attitude to create no matter what and rebelling against anything that may hold one back in realizing one’s dream.
We were compelled to contact Vitu last year when we heard one his singles from his debut project titled “This Time Next Week” and we were blown away because the sound, the raps and the way the music was packaged was some thing we’ve never heard from South Africa at the time.
Vitu is a perfect example of a young artist that can balance working full time whilst creating phenomenal music.
During our conversation over Skype, Vitu told us that he was hard at work making sure that the project is completed and ready for release in early 2017. He has clearly delivered as he is gearing up to release his project on the 18th of May.
One of the most impressive characteristics that Vitu has is his work ethic – as he also released music as a third of ArcadeMusic last month which created a sizable buzz in South African Hip Hop circles. If his work ethic does not impress you, then his music will definitely eradicate any ill-feelings you may have about him.
This Time Next Week promises to explore the theme of escapism – where Vitu ventures deep within himself to find out how escapism plays out in his life. “I felt this was a topic that needed to be explored because with our current generation there has been a disconnection in young people. We have found ourselves so caught up living in an “Augmented reality” of some sort” says Vitu about escapism.
He continues to say “We are stuck in a place where we constantly seek approval from our peers, social media, and in term has made it harder to connect with people on a deeper level”. It is clear that Vitu had to dig deep during the conception of this project and we are definitely excited to hear what the project offers and how the project is going to be received by the masses.
“I felt this was a topic that needed to be explored because with our current generation there has been a disconnection in young people. We have found ourselves so caught up living in an “Augmented reality” of some sort”
He describes the genre which with This Time Next Week is to be categorized as Ghost Jazz – which is quite interesting as he took an quite an unconventional approach in the manner in which he sampled Jazz and other modern sounds to create this project. “This is the story of how my past experiences have influenced the way I view many aspects of my life now. It’s meant to be honest, vulnerable and most importantly its meant to make you realize that we all have our own vices and deal with issues in our own way, and that’s okay” he says to further explains the concept behind the project.
We are clearly in for a treat on the 18th of May, so you better gear up to have your world shaken and your playlist dominated by what Vitu has to offer to music lovers that have a great affinity to good music.
Listen to one of the singles here: