Releasing music is not an easy task. For many musicians, the creative process is easier because they get live in their element. The administration that comes with choosing a single for a project soon to be released, handling publishing and distribution, and liaising with collecting societies for royalty payments takes a lot of time and effort. Then there is marketing and public relations. Without the help of a machine, big or small, a musician often becomes inundated and a feeling of despondence often creeps in. Independence is a mission and funny enough for independence to work in the music industry, you need a solid team behind you to help you achieve your goals. They say no man is an island and that saying resonates beautifully within the context of the music business.
Beyond the miscellaneous activities that happen behind the scenes in the music industry, an artist needs three ingredients to have the impact they want when releasing music, which are: passion, hope and intuition. Passion is probably the first requirement when a creative embarks on journey of releasing work for public consumption and criticism. Vulnerability often sits deep within passion, as the very fabric that makes up the creative is often aligned to what the creative is passionate about and that is further linked to their destiny.
Mishaps and misses happen when releasing a body of work, so faith in your craft is what will often carry you through the failures. Hope accompanied by a powerful work ethic affords you leverage when the music is out. Intuition is what glues everything together and serves as your guide when things become cloudy and confusing.
Johannesburg-based creative, Danger Power Ranger, had to go back to the drawing board after releasing ‘Selfish’, his third single off his upcoming mixtape. The mixtape was set to be released last month but had to be pushed backed as he realised that he needed to build a proper roll out plan. This time around he had all the passion, the intuition and the motivation to release something better for the masses. He swings back with Selfish 2.0 with production handled by talented producer, ENKEI, who now produces for Pretoria-based crew The Wrecking Crew.
The release is accompanied by groundbreaking visuals which give the listener a glimpse into Danger’s life, passions and his love for anime. Lyricism is what you’re always expected to receive from a Danger Power Ranger song. Danger captivates in Selfish 2.0, proving to us why he is one of Johannesburg’s best kept secrets.
There are two lessons one can derive from the re-release of Selfish: never give up on your art and your art is never complete. You can always re-work your art because it’s your art. Package it in a way that better represents who you are and what you are trying to achieve.
Stream Selfish 2.0 below: