The biggest challenge South African music industry is facing is that most of our musicians don’t have a vision pertaining their music careers. They think you just have to write the lyrics, hit the studio, release an album then BOOM! You achieve success. It is important to know why you are starting a career in music as that will guide you on your way to achieving your success. Musicians who don’t have a vision end up being ‘has
beens’ of the industry. You will also notice that as they become public figures, they often in the media for all the wrong reasons.
You’ll be hearing that a musician was arrested for drunk-driving, rape or assaulted someone. Vision protects you from all these bad things happening to you. Your vision make you have a backbone, help you to never surrender to the pressure that may come with fame, you’ll know your worth and most importantly, others will have great respect for you and see you as a role model.
This will make getting endorsement deals easier as everyone will want to associate themselves with you. Another great thing that can happen is that event organizers will also be calling you every now and then to come perform or be an MC in their events. If you are a musician, you must always remember that everyone is watching your every move, so
it is very important to always play your cards right. Musicians must know that the vision will also help them measure how far they have gone towards achieving their goals and see if they are growing, going backwards or they not moving. In nowadays, musicians do more than recording and releasing their music, they now own record labels and that is because they have realized that it is a vision that makes an artist have a successful career. The industry can be a short career if you don’t have a vision. Roger that.