Culture Featured Music Reviews

Connecting two worlds: London meets Johannesburg in an effort to make music lovers #FeelAWay

Music connects people. Music breaks down cultural boundaries and shatters any divide separating humans. A vital social glue that humans need to keep life and it’s craziness at bay. Let’s admit it, humankind is mad. It is ironic how art often humanises man, music being the one form of art that is undoubtedly leading in that regard.

READ: Elliot Boles is a London based producer who doubles as a DJ focused on capturing vibes

Through these connections that are formed by music, lives are changed and the world progresses. One of these special connections happened recently for us when we connected London-based movement -Dégoûtant Collective. A connection born out of genuine respect, similar interests and passion for music. We linked up with Elliot Boles, who is the founder and leader of the collective. We initially hit him up to take part in our campaign called #FeelAWay which has been strategically floating around the internet. We started the campaign off with Johannesburg-based DJ, photographer and videographer IRV BLAMES JAKE, and we thought that Elliot would be a great addition to the campaign because of the immense amount of respect our team has for him. The whole mission soon grew into a collaboration of two rising movements in different music market that far surpassed a temporary campaign.

We look forward to working more with Dégoûtant Collective in future and connecting Africa to Europe.

Stream our collaboration with the Dégoûtant Collective here:

Culture Featured Music

Our latest collaboration with Joburg-based creative, IRV BLAMES JAKE, is here!

#FeelAWay is our latest collaboration with Johannesburg-based DJ, photographer and videographer IRV BLAMES JAKE. The inspiration behind the campaign is the emotions that the music we love evokes in us and the power of music.

READ: IRV BLAMES JAKE is a DJ that highlights the beauty of electronic music by using photography & videography.

We set out to capture images of the spaces that around us in an effort to marry music with photography. Each image in the campaign has a story and has the power to evoke emotion.

Stream the #FeelAWay mix below: