The South African creative landscape is exciting and blessed with talent. It is a crime to limit the South African creative landscape to only the big cities like Johannesburg, Cape Town and Durban. There’s movement and progression in smaller cities and towns all over the country that needs to be documented. Creatives in these smaller spaces are not sitting down and watching what’s happening in the bigger metros, they are bravely taking initiative and sharing their art with world. The art, when shared, often far exceeds the confines of their towns and in most cases ahead of its time.
The kids that move in between these small creative spaces are misunderstood, weird and filled with purpose. They see the world as a big canvas afforded to them to live out their truth. Theleastimportant is one of these kids. With a quirky and fun personality, he navigates the world equipped with his various talents and vision to bring something fresh to the South African creative industry. Being a 20-year-old and part of generation Z is undoubtedly a unique selling point. For someone as young as he is, he is very aware of his surroundings and well-versed in what came before and this allows him to create and curate with a solid reference point. In his music, he challenges themes that many local artists wouldn’t dare challenge. The vocabulary is there, the slang is there and the innovation is there. What else could you ask for?
Watch theleastimportant film.
In a weird way, theleastimportant, reminds one of the legendary Hymphatic Thabs in how unique he is and how he carries himself. The music is not something that you’ll likely hear on traditional mainstream platforms, and that’s okay because as a true gen Z kid, the internet is where he plays and finds himself. Aesthetics are also important to this young artist, from the artwork used for their projects, to his illustration work and how he chooses to dress. Cut from the same cloth as Tyler The Creator, Ian Connor and Joey Bada$$ – kids that took to the internet to share parts of themselves and ended up garnering huge cult followings. With what theleastimportant does and the energy that he carries, there is no doubt that he can build something similar and probably even bigger. In the context of South Africa, his creative work fits well in the alternative realm and caters to youths just like him – the weird, talented and bright youth that lives on the fringes of popular culture.
Thrill, organized chaos and creativity is what you can expect from theleastimportant’s music. He lives in his head and through his music, he invites us into his world bestowing with the gift of empathy and a pair of eyes which we can use to see the world the way that he does. He manages to showcase his talent in his ‘THE SUSPECT’ EP, a project that draws you in with its uniqueness and the content. With the production handled by the talented Subs from Arcade Music, the project was set to be phenomenal from the get go. Traces of Mosh Bounce can be heard in the EP, within the modern trap-influenced soundscapes. The stand out track in this EP is Lane Switch, where HOAX is featured. The song is catchy and the production is spacey and dream-like, with enough power to hook the listener and have the listener singing and rapping along.
All in all, this kid is really really talented with a bright future ahead of him. If he can release a solid body of work like the EP he dropped, we can’t even fathom what he has in store for us in 2018. Massive props to him for carrying Pietermaritzburg so eloquently.
Stream THE SUSPECT below: