Culture Music

Under Pressure Sundays: A promise, a vision and a platform to celebrate South African beat culture

Cape Town is undoubtedly the hub for electronic music in South Africa. Some of the best and most recognised talent from South Africa hails from Cape Town. Sure, Johannesburg may have the biggest entertainment industry in Southern Africa, but Cape Town holds it down when it comes to unearthing talent that gets celebrated on the international arena. Christian Tiger School is a great example of such talent, which is backed by organisations like Red Bull Studios CPT.

As small as the Cape Town music scene may be, one would expect that the creative landscape of the coastal city is limited or leans more towards a more popular style of music – something that is clearly not the case. Small niche scenes exist on the edges of the entertainment industry – the music is not the most popular, the shows are more intimate and a spirit of comradery is what keeps the scenes afloat. Collectives like Under Pressure Sundays, play a massive role in not only growing the Cape Town electronic, bass and beats scene, but also creating a platform that celebrates South African producers who are often overlooked. In some cases, it is not even a case of producers being overlooked, but rather a situation where there is not enough media to cover the growth of niche communities in the entertainment space. It could also be there are not a lot of platforms that offer themselves up to help nurture talent in these scenes. This is where, Under Pressure Sundays comes in – providing solutions and not backing down from adversity.

It takes an unimaginable amount of effort to get a bunch of creatives scattered across South Africa to believe in something bigger than themselves and an even bigger task of ensuring that resources are there to keep the dream and mission alive. Under Pressure Sundays has been active in the electronic, bass and beats scene for about two years – having started out as something only shared amongst a tight group of friends to it being a home for some of the best talent the South Africa has to offer. The collective has to have its ear on the ground to find some of the best upcoming talent in the country, which means they have to take up A&R responsibilities to filter the chancers from the more serious acts.

With a catalogue that boasts 170 tracks from South African producers, you are forced to give props where they are due. And not only giving props, but also seeing the bigger picture and what Under Pressure Sundays is doing for the South African electronic beats scene. The amount of streams on the songs released through Under Pressure Sundays should not factor in when assessing the health of the platform and what it does. The collective doubles as a record label where talent can get their music heard and the impact may not be seen online, but the collective sure as hell has an influence on the ground, more specifically in Cape Town. An influence and impact that is slowly finding its way up to Johannesburg.

Under Pressure Sundays is a promise, a vision and a platform to celebrate and promote the South African electronic, bass and beats scenes. From events to releasing music, the collective has to be respected for what they do for the culture.

Stream the latest project by Under Pressure Sundays, which has work by artists such as STHRN, RxSolo, Vitu, Bonolo Thomas, Thobe and NDRZLA.